According to the bar chart, the volume of express parcels across China surged from 51 billion pieces in 2018 to 83 billion pieces in 2020. When it comes to the rural areas,the trend is particularly striking,which doubled to 30 billion pieces in 2020 alone. Considering these facts and figures above,we may wonder what factors are driving this growing trend? It is closely tied to the e-commerce boom. To be specific,as livestreaming e-commerce takes off amid the pandemic, people sheltered at home are more inclined to purchase online, thereby giving impetus to the delivery business.Moreover,the government has made sustained efforts to improve infrastructure in the countryside,which paves the way for the extension of courier services to the vast rural markets. As a result, e-commerce companies are increasingly turning to smaller cities and rural areas,where disposable income remains relatively high,in part due to lower living costs.For villagers,the rural e-commerce business has also become a popular way of increasing their incomes. The burgeoning courier sector not only facilitates people’s lives,but also provides a massive boost to the country’s economy. More significantly,by creating opportunities for rural residents and promoting sales of agricultural produce,it makes a huge contribution to rural revitalization.