Accordingtothebarchart,thevolumeofexpressparcelsacrossChinasurgedfrom51billionpiecesin2018to83billionpiecesin2020.Whenitcomestotheruralareas,thetrendisparticularlystriking,whichdoubledto30billionpiecesin2020alone.Consideringthesefactsandfiguresabove,wemaywonderwhatfactorsaredrivingthisgrowingtrend?Itiscloselytiedtothee-commerceboom.Tobespecific,aslivestreaminge-commercetakesoffamidthepandemic,peopleshelteredathomearemoreinclinedtopurchaseonline,therebygivingimpetustothedeliverybusiness.Moreover,thegovernmenthasmadesustainedeffortstoimproveinfrastructureinthecountryside,whichpavesthewayfortheextensionofcourierservicestothevastruralmarkets.Asaresult,e-commercecompaniesareincreasinglyturningtosmallercitiesandruralareas,wheredisposableincomeremainsrelativelyhigh,inpartduetolowerlivingcosts.Forvillagers,therurale-commercebusinesshasalsobecomeapopularwayofincreasingtheirincomes.Theburgeoningcouriersectornotonlyfacilitatespeople’slives,butalsoprovidesamassiveboosttothecountry’seconomy.Moresignificantly,bycreatingopportunitiesforruralresidentsandpromotingsalesofagriculturalproduce,itmakesahugecontributiontoruralrevitalization.
